Privacy Policy
EPCFire.com — Operated by Initiative Ventures LTD
Last updated: 19 October 2026
1. Introduction
EPCFire.com ("EPCFire", "we", "us", or "our") is operated by Initiative Ventures LTD ("the Company").
We are committed to protecting your personal information and respecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and protect personal information when you visit our website, purchase products, register for memberships, subscribe to communications, or otherwise use our services.
We process personal information in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller Information
Legal Business Name: Initiative Ventures LTD
Trading Name: EPCFire.com
Business Address:
3 Catherine Wheel Mews
High Street
Southampton
SO30 2EA
United Kingdom
Website: https://epcfire.com
Privacy Contact: support@epcfire.com
2. Information We Collect
Depending on how you interact with our website, we may collect the following information:
- Personal identification information: Your name and email address.
- Contact information: Billing address, mailing address, and telephone number where provided.
- Membership and account information: Registration details, membership status, and purchase history.
- Transaction information: Payment amounts, dates, transaction identifiers, and payment status.
- Technical information: IP address, browser type, device information, cookies, and website usage information.
- Communications: Messages you send to us, including customer support requests and enquiries.
- Marketing preferences: Newsletter subscription details and communication preferences.
When you purchase a product or membership, payment card information is processed through our third-party payment processor, Stripe.
We do not intentionally store full payment card numbers or card security codes on our own servers.
3. How We Use Your Information
We use personal information for the following purposes:
- To process payments, purchases, and membership subscriptions.
- To provide access to purchased products and services.
- To manage customer accounts and memberships.
- To respond to enquiries and provide customer support.
- To send transactional communications, including payment confirmations and account notifications.
- To send newsletters or promotional communications where permitted by law.
- To maintain website security, prevent fraud, and investigate suspicious activity.
- To understand website usage and improve our services.
- To comply with applicable legal, tax, accounting, and regulatory obligations.
We do not sell personal information to third parties.
4. Legal Basis for Processing
Where UK GDPR applies, we process personal information on the following legal bases, as appropriate:
Contractual Necessity
To fulfil purchases, provide memberships, process orders, and deliver requested services.
Legal Obligations
To comply with accounting, taxation, and other applicable legal requirements.
Legitimate Interests
To maintain website security, prevent fraud, respond to customer enquiries, and improve our business operations, where those interests are not overridden by individuals' rights and freedoms.
Consent
Where required for optional marketing communications, analytics cookies, or other processing activities requiring consent.
You may withdraw consent at any time without affecting the lawfulness of processing undertaken before withdrawal.
5. Payment Processing and Stripe
We use Stripe to securely process payments for products, memberships, and other paid services.
When making a payment, relevant payment and billing information is provided to Stripe for processing.
Stripe may process personal information to complete transactions, detect fraud, meet legal obligations, and operate its payment services.
We may receive transaction-related information from Stripe, such as payment status, transaction identifiers, payment amounts, and limited payment-method details.
We do not receive or store full payment card numbers through our standard Stripe payment integration.
Stripe's handling of personal information is described in its privacy policy:
Further information about our refund arrangements is available at:
6. Memberships and Recurring Payments
Where we offer paid memberships or subscription services, personal and transaction information may be processed to activate memberships, administer billing, manage renewals, and provide access to purchased services.
If a membership includes recurring payments, relevant payment information may be securely retained by Stripe to facilitate future authorised payments.
Membership pricing, billing frequency, renewal conditions, and cancellation arrangements are provided through the applicable membership or checkout terms.
Customers may contact support@epcfire.com for assistance with their memberships or billing enquiries.
7. Service Providers
We may use trusted third-party service providers to support the operation of our website and services.
These may include:
- Payment processors.
- Website hosting providers.
- Email service providers.
- Analytics providers.
- Technical support services.
Personal information is shared only where necessary for the relevant services or another lawful purpose.
Where third parties process personal information on our behalf, we require appropriate contractual and security safeguards.
8. Cookies and Google Analytics
Our website may use cookies and similar technologies to support website functionality, remember preferences, maintain security, and analyse website performance.
Where Google Analytics is enabled, it may collect information about website interactions, including pages visited, approximate location, device information, and usage patterns.
Google's privacy policy is available at:
Visitors can learn more about Google's analytics opt-out options at:
Google Analytics Opt-out Browser Add-on
Where legally required, we obtain consent before placing or accessing non-essential cookies, including analytics cookies.
Visitors can also manage cookies through their browser settings and any cookie preference controls provided on our website.
9. Data Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, loss, or destruction.
Payment transactions are handled through Stripe using security measures appropriate to payment processing.
Although we take reasonable precautions to safeguard information, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business records, resolving disputes, and meeting legal obligations.
Retention periods depend on the nature of the information, the services provided, and applicable legal requirements.
For example:
- Membership information: May be retained while an account remains active and for an appropriate period afterwards.
- Transaction and accounting records: May be retained for periods required by applicable tax and accounting legislation.
- Marketing subscription information: May be retained until consent is withdrawn or the information is no longer needed.
- Customer support communications: May be retained for a reasonable period to resolve enquiries and maintain service records.
When information is no longer required, we take appropriate steps to delete or anonymise it securely.
11. Your Data Protection Rights
Subject to applicable law, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate or incomplete information.
- Request deletion of personal information.
- Request restriction of certain processing activities.
- Object to certain processing activities.
- Request transfer of your information where data portability applies.
- Withdraw consent where processing is based on consent.
You have the right to object to processing based on legitimate interests in applicable circumstances, and to object to direct marketing at any time.
To exercise your rights, please contact:
Email: support@epcfire.com
We will respond in accordance with applicable data protection requirements. Some requests may be subject to legal exceptions, including requirements to retain transaction records.
12. Marketing Communications
Where permitted by law, we may send newsletters, service announcements, or promotional information.
You can unsubscribe from marketing emails using the unsubscribe link provided in the relevant communication or by contacting support@epcfire.com.
Unsubscribing from marketing communications does not prevent us from sending necessary transactional or account-related messages.
13. International Data Transfers
Some third-party service providers may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take steps to ensure that appropriate protections are in place in accordance with applicable data protection laws.
These may include applicable adequacy regulations or approved contractual safeguards.
You may contact support@epcfire.com for further information about safeguards applicable to your information.
14. Children's Privacy
Our services are not intentionally directed at children, and we do not knowingly collect personal information from children in circumstances where doing so would be unlawful.
If you believe a child has provided us with personal information inappropriately, please contact support@epcfire.com so that we can investigate and take appropriate action.
15. Third-Party Websites
Our website may contain links to external websites and services.
We are not responsible for the privacy practices or content of third-party websites.
We encourage visitors to review the privacy policies of any external services they access.
16. Complaints
If you have concerns about how we process your personal information, please contact us first at:
Initiative Ventures LTD
Trading as EPCFire.com
3 Catherine Wheel Mews
High Street
Southampton
SO30 2EA
United Kingdom
Email: support@epcfire.com
You may also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.
ICO Website: https://ico.org.uk
Individuals in other jurisdictions may also have the right to contact their relevant data protection supervisory authority.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, legal requirements, or data processing practices.
Any updates will be published on this page, together with a revised "Last updated" date.
Where required by law, we will provide additional notice of material changes.
18. Contact Us
For questions, privacy requests, or concerns about this Privacy Policy, please contact:
Initiative Ventures LTD
Trading as EPCFire.com
3 Catherine Wheel Mews
High Street
Southampton
SO30 2EA
United Kingdom
Email: support@epcfire.com
Website: https://epcfire.com